CASE STUDY

Major supermarket brand sees 7X ROI

Thanks to Activating Influencer Marketing Roadmap

MARKETING CHALLENGE

Ralph’s saw a lack of organic engagement in their branded posts and observed how well their sporadic influencer posts were performing. Ralphs knew that Influencer Marketing was an integral channel and they needed a structure that would set them on a path to grow.

APPROACH

Partner with Ralph’s to create an Influencer Marketing Strategic Roadmap to set the strategic approach, influencer portrait, communication guardrails, and measurement approaches moving forward. We executed on this roadmap and have built their influencer community from the ground up. From this, we have been able to tell unique local stories across video and static formats.

KEYSTONE KPI

Engagement

OUR SERVICES

Social Media
Influencer Strategy

7
ROI
250
Increase of Instagram Followers
13
Impressions

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