CASE STUDY

P.F. Chang's goes from tired to edgy overnight

With the Help of Miami's Most Influential Tastemakers

MARKETING CHALLENGE

Announce the launch of Chang’s After Dark in Miami and provide an immersive, VIP experience for Miami’s top influential voices to experience P.F. Chang’s like never before.

APPROACH

Build intrigue with 40+ Miami foodie, nightlife, lifestyle influencers (and their guests) to tease out, attend, and share in the concept’s soft launch. Influencers were immersed in an alluring experience from pre-event swag boxes to a VIP event experience that they shared across social.

KEYSTONE KPI

Awareness & Change
in Perception

OUR SERVICES

Influencer Strategy
Event Planning

Influencer eating a PF Chang's
3
Impressions
8
Engagements

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