Fox Restaurant Concepts Says Adios to Its Photography Budget

Fox Restaurant Concepts is a collection of growth restaurant brands (recently acquired by Cheesecake Factory) each known for incredible vibes, great food, and uniquely designed experiences. The problem was…it wasn’t coming across in any of its marketing.

In less than 6 months, activate 55 diverse creators on content creation missions across Fox Restaurant Concepts each month while also spreading the word to each of the influencers’ own audiences. Influencers to capture fresh new menu items, their dining experience and the FRC lifestyle. Influencers also provide a library of assets each visit and audiences were asked to swipe up to sign-up to FRC’s email program.