CASE STUDY

Mainstream Soap Pairs the Power of Influencers with Amazon

For an impactful product launch

August United Dial Soap Case Study Logo

MARKETING CHALLENGE

Dial was taking over the Amazon Treasure Truck to launch their new line: Dial Pure. Help raise awareness of this new line, promoting the Dial Pure Treasure Truck takeover to encourage attendance in participating cities.

APPROACH

For one day, partner with family/lifestyle influencers in five select Treasure Truck cities to promote Dial Pure’s Takeover of the Treasure Truck, and bring awareness to the new Dial Pure line. Influencers posted pre-event stories the morning of the Treasure Truck to alert their audience and then posted carousel Instagram posts from the event. Target social ads from the influencers’ accounts to amplify both locally to bring people out and nationally to extend reach.

KEYSTONE KPI

Awareness

OUR SERVICES

Social Media
Influencer Strategy

302
Impressions
42
Pieces of Content

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