CASE STUDY

Restaurant chain quickly pivots ad strategy

Agile creative production with influencer partnerships

Cici's Beyond Pizza Logo

MARKETING CHALLENGE

Cicis was in need of content for online video and social ads. With minimal time and budget, hosting a video shoot and gathering models together was not ideal. Instead, Cicis turned to content creators to display the real-life Unlimited Pizza Buffet experience and achieved their content goals in a three week turnaround at a fraction of the cost!

APPROACH

The August United team developed specific creative briefs to arm creators with required shots and audio, significantly decreasing any need for edits/reshoots. From creator identification, to onboarding and content delivery, the August United process was set up to ensure a seamless creator experience and asset delivery for Cicis.

KEYSTONE KPI

Content Creation

OUR SERVICES

Social Media
Influencer Strategy

Image of Mother and daughter sharing a piece of Cici's pizza together
40
Creators
415
Assets

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