Restaurant chain quickly pivots ad strategy

Cicis was in need of content for online video and social ads. With minimal time and budget, hosting a video shoot and gathering models together was not ideal. Instead, Cicis turned to content creators to display the real-life Unlimited Pizza Buffet experience and achieved their content goals in a three week turnaround at a fraction of the cost!

The August United team developed specific creative briefs to arm creators with required shots and audio, significantly decreasing any need for edits/reshoots. From creator identification, to onboarding and content delivery, the August United process was set up to ensure a seamless creator experience and asset delivery for Cicis.