CASE STUDY

A Box of Rocks Earns:

Top Performing CPG Campaign on Pinterest in 2019

August United Borax Case Study Logo

MARKETING CHALLENGE

Despite its 100+ year history and plentiful number of home cleaning uses, few Americans could recall Twenty Mule Team Borax, let alone what it is actually for. And they needed to get the word out on a shoestring budget.

APPROACH

We partnered with six lifestyle influencers to showcase how Borax is a boss woman’s “secret weapon” for cleaning and boosting laundry throughout her home with how-to “recipe” content. Content to be optimized and repurposed to create compelling, thumb-stopping Pinterest pins that align with where users are naturally searching for cleaning inspiration.

KEYSTONE KPI

Awareness & Education

OUR SERVICES

Social Media
Influencer Strategy

August United Borax Product Image
1
Campaign for Sales Lift in 2019
11
Sales Lift
99
Pieces of Content

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