Major supermarket chain Ralphs sees 7X ROI
The Goal: Ralphs saw a lack of organic engagement in their branded posts and observed how well their sporadic influencer posts were performing. Ralphs knew that Influencer Marketing was an integral channel and they needed a structure that would set them on a path to grow.
The Approach: We partnered with Ralphs to create an Influencer Marketing Strategic Roadmap to set the strategic approach, influencer portrait, communication guardrails, and measurement approaches moving forward. We executed on this roadmap and have built their influencer community from the ground up.
The Results: We created a community of top foodie, fitness, and lifestyle influencers in Southern California that aligned with Ralphs’ goals. Ralphs has seen tremendous Return on Investment (7X) from these initiatives. We’ve included these influencers in strategic brainstorms and activate campaigns with them on a monthly basis.
Results & Metrics
Pieces of Unique Content Created
Return on Investment
Increase in Instagram Followers