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PetSmart sees over 2.4M potential impressions through the exclusive Secret Life of Pets Movie "Pet Carpet" Event

Through a partnership with just fifteen influencers and the use of Facebook Live

The Goal: Showcase The Secret Life of Pets and PetSmart partnership, grow awareness for the Secret Life of Pets product line, and foster relationships with influencers through an exclusive event.

The Approach: August United partnered with PetSmart and their PR team to provide influencers with an exclusive event showcasing The Secret Life of Pets products available at PetSmart, and to treat them to a screening of the movie before its release.

The Results: We fostered relationships with key influencers in New York, increased awareness of the exclusive Secret Life of Pets product line offered at PetSmart, and showcased PetSmart as an early adopter by utilizing Facebook Live for event coverage.

PetSmart Case Study, August United

Select Influencer Posts

  

Results & Metrics

15 Influencers Activated, August United

Influencers Activated

26 Pieces of Content Created, August United Case Study

Pieces of Content

2.4M Potential Impressions, August United Case Study

Potential Impressions

51K Engagement Points, August United Case Study

Engagement Points

7K Facebook Live Video Views, August United Case Study

Facebook Live Video Views

40 Facebook Live Shares, August United Case Study

Facebook Live Shares

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