Persil ProClean receives over 10K social engagement through influencer activation during Super Bowl
The Situation: In support of their Super Bowl efforts, Persil wanted to create social conversation and excitement around Persil ProClean during the big game.
The Solution: August United worked with influencers to create game day recipes, knowing that the best party treats tend to be the most detrimental to your wardrobe. However, there’s no need to fear a dropped saucy wing or dip, as Persil ProClean will be there for game day clean up.
The Ask: Along with creating game day messy recipes, influencers were asked to share their content on social, directing traffic to Persil ProClean’s Facebook page to enter a sweepstakes. Influencers were also activated on game day to share game related tweets, using #GameDayStains as well as share the commercial link shortly after the Persil commercial aired.
Results & Metrics
Pieces of Unique Content Created
Social Media Impressions